What is "Spam Likely", and how do I fix it?

Managing “Spam Likely” on Your Business Line

What “Spam Likely” Means

When a phone call shows “Spam Likely” or “Spam Risk,” it means a carrier or call analytics provider (AT&T, Verizon, T-Mobile, etc.) has flagged that phone number as potentially unwanted or suspicious.

This flag is based on calling behavior, not who you are as a business. Legitimate businesses can be flagged when their calling patterns look similar to robocalls or high-volume outbound systems.

Common Causes

How We Recommend Using Linq Blue vs. Phone Calls

Based on what we see across customers and carriers, Linq Blue should be treated as a messaging product first, with calling as a secondary, limited feature, or not at all.

For most teams, the reliable pattern is:

1. Use Linq Blue for texting

   • High delivery and engagement for one-to-one, conversational iMessages.

   • Great for follow-ups, reminders, and context before or after a call.

2. Use your Twilio / office / primary voice line for calling

   • Better fit for day-to-day outbound calling and callbacks.

   • Easier to manage reputation for sustained call volume.

3. Bridge the gap with “text first, call second”

   • Send a short, human text from Linq Blue first:

     “Hey [Name], this is [Your Name] from [Company]. I’ll give you a quick call from our office line ending in [####].”

   • Then place the call from your office/Twilio number.

   • This helps contacts recognize the call and improves answer rates.

This framing keeps Blue where it shines (messaging) and reduces the risk of your high-value messaging number being treated like a robocall line by carriers.

Best Practices for Linq Blue (Texting)

Use Linq Blue primarily for peer-to-peer style messaging:

• Write like a person, not a system

  • Short, natural copy:

    “Hey Sarah, this is Mark from [Company]. Do you have a minute to chat this afternoon?”

• Avoid:

  • “Test” messages

  • Long, promotional scripts

  • Rapid sequences with no responses

• Pace your outreach

  • Don’t blast huge lists all at once.

  • Spread conversations across the day and focus on real replies.

• Aim for healthy engagement

  • Ask simple, direct questions that invite a response.

  • Remove cold contacts who never respond.

This helps protect the reputation of your Linq Blue line and keeps it available for the contacts who matter.

Best Practices for Calling (Non-Blue Numbers)

When you do outbound calling from your Twilio / office / CRM voice line:

• Keep daily call volume per number reasonable.

• Avoid repeated calling of contacts who never pick up.

• Use voicemail with clear context:

  “Hi [Name], this is [Your Name] from [Company], calling about [brief reason]. You can call me back at [number] or reply to the text I sent.”

• Make sure your caller ID / CNAM record is registered and consistent, where supported by your carrier.

These steps help reduce complaints and improve answer rates over time.

If Your Number Already Shows as “Spam Likely”

If you believe one of your numbers is showing as “Spam Likely”:

1. Reach out to your Partner Success Manager, or Partner Success Coordinator with:

   • Your Linq Blue number (for messaging context).

   • The calling number that is showing “Spam Likely” (if different).

   • Screenshots or call logs, if you have them.

2. We’ll:

   • Review how you’re currently using Linq Blue for messaging and help adjust your strategy to protect that number.

   • Help you shift calling toward a more appropriate voice line (e.g., Twilio/office) with a “text first, call second” approach.

In some cases, carriers may offer limited remediation options, but there is no guaranteed or instant fix once a number has been flagged. The most reliable long-term solution is:

• Treat Linq Blue as your messaging product, not your main dialer.

• Use voice lines designed for calling for ongoing outbound calls.

• Follow best practices that emphasize human, permission-based communication over volume.